Boutique hotels offer a different and refreshing experience compared to what other chain hotels have to offer. It offers something different and unique which helps you get away from the monotony of the daily life. But only seasoned travelers have an idea about the difference between a boutique hotel and normal hotel. So it is important for the boutique hotels to target these type people with their marketing. Here are some tips to help you run your boutique hotel in Singapore .
1) Host social media get-togethers
Social media is the fastest way to spread any news, using it to your benefits can help you get a large outreach. Social media get-togethers help you to get acquainted with social media savvy people, who will spread it around if they get a good service and experience. This will lead to more social media events being held in your hotel more often leading to more people talking about it online. Thus the hotel can rent out rooms easily every time.
2) Getting repeat customers
Repeat customers are one of the primary sources of business for any hotel. So it is important to establish a loyalty rewards or bonus system to encourage repeat customers. Usually what a reward program does is to offer an incentive for using your services, for example: Stay 5 nights and get the 6th night absolutely free. These kinds of innovative and attractive offers can attract repeat customers. This helps your hotel get customers even if the prices are higher than the nearby hotels due to the money they’ll be saving with a free stay.
3) Shout out your deals
It is important to let the people know about your discounts and offers. People are always on the prowl for good deals, as they like the feeling when they think they saved some money. Post your offers on different websites and your social media platform. This can actually improve the customer growth. Go to some basic and popular websites people usually go to and pot the deals in it.
4) An emotional touch
Emotion is a delicate and powerful tool to get the customers’ loyalty. People travel everywhere and most of the time it is an emotional experience. If your hotel can add to that, then the customers will be very satisfied and comeback again. Moreover they would spread the word around which will improve the business reputation.